The GTA Housing Market: Why Pricing and Preparation Matter

The Greater Toronto Area housing market continues to experience changing conditions as buyers and sellers adjust to economic uncertainty and borrowing costs. According to the Toronto Regional Real Estate Board, September recorded 5,040 home sales, a 9% decrease compared with September 2025. New listings also declined by 14.4%, while the average selling price fell 5.1% year-over-year to $1,006,409.

For buyers, a changing market can create opportunities to compare properties and negotiate more carefully. However, purchasing a home still requires a realistic budget and a clear understanding of mortgage payments, property taxes, insurance, and maintenance costs.

For sellers, pricing a property correctly is especially important. Buyers are comparing their options closely, making presentation, property condition, and competitive pricing important factors when attracting interest.

What Buyers Should Keep in Mind

Before starting a home search, buyers should consider getting mortgage pre-approval and identifying their preferred neighbourhoods. Comparing recently sold properties can also help buyers understand whether a home is priced fairly.

Taking time to research the market can help buyers make informed decisions rather than rushing into a purchase.

What Sellers Should Focus On

Sellers should pay attention to recent comparable sales and the number of similar homes available nearby. Decluttering, completing minor repairs, improving lighting, and keeping the exterior clean can help a property make a positive first impression.